Starting my Youtube channel
Following my own advice of my latest blog posts, I started working on my Youtube channel. I had 3 videos I had posted in the past, but as most Youtube advice goes, consistency and quantity are key (as well as video quality of course. Meaning post regularly and keep posting until the Youtube algorithms start picking you up and you get suggested and as a result receive views.
The magic number of views is 10,000 for your channel, at that point certain locked features open up for you to enable to promote and monetize your videos.
The first videos
Working from home and having held off on some airbrush jobs to re-evaluate my art business I had time, so I’ve posted daily. I filmed in the morning, edited in the afternoon, posted late afternoon.
The first movies aren’t good. I had to buy some studio lights to get better lighting and bought a better webcam for studio filming (I have a good camera for filming outside the studio. I also had to set up my art studio, so it works better for the videos.
I also tried some different formats. I did some how-to videos, a vlog in Dutch, tips and tricks and a sped-up video showing me airbrushing.
I’m already noticing which ones get the most views (how-to videos) and the viewer engagement (many viewers stop watching about halfway). I already have a good idea how to fix those issues.
However, I feel good about my first week on Youtube. No, I’m not seeing much viewing growth yet, but I’m convinced that by keeping going, eventually I’ll get there. My focus will be on DIY artistic paint projects. I think a lot of people wonder how to paint something, touch something up, or even how to fix an item, to then paint it. In between, I’ll post some straight-up art creation videos. I’ve built a following organically on Facebook, so I can do it on Youtube too.
It does take up much time and that means I will become more selective in the commissioned jobs I will take on. I’ll still take on goalie masks of course (I love my goalies) and motorcycle art, but less of the unusual requests I get that in the past I said yes to for the money.
The reason and the plan
So why do all this? Well, if you read the past blog posts, you’ll have an idea, but bottom line is that I’ve come to the conclusion that if you want to make money from your art, it’s not good enough anymore to rely on folks buying your art, or even commissioned art. People will pay a limited amount for entertainment art, but almost none for straight up visual art. But even in entertainment, the money doesn’t really come from straight up sales. Marketing and advertising allow the vehicles for your art to pay the artist. Think Youtube , Spotify and Apple Music. People are willing to pay a nominal amount per month to be entertained on demand, like Netflix.
As a visual artist I think it’s just not good enough to try to live from the sale of your artwork. I’m trying to make the creation of my art the product or service that entertains my fans. If I sell the actual artwork it’s a bonus, but I think I can make a business out of creating art on Youtube, both as entertainment and educationally.
Millennials are already big consumers of Youtube, but the next generation relies even more on Youtube and is even less likely to pay for any of the art they enjoy online. Because of that I think that I need to catch up, because relying on art sales is not a sustainable.
Or on my web page: Youtube